Straw, aside from being cheaper, is the best hat for during hot weather. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. A fashion savvy Australian Aborigine once said, ‘The more you know, the less you need.’ Translation It”s better to know your way around the classics than have a closet crammed with clothing that is already so ‘five minutes ago’. Style and glamour are often restricted to those in the showbiz.